Average Guy Co.

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man you'll forget this

Just notebooks.

A sharp, slightly unhinged lineup of journals and logbooks for men who track, list, vent, and move on. From deadpan mood trackers to habit logs with bite, this series is the ultimate gift for the guy who’s impossible to shop for… or just wants to keep his chaos organized.

* Write it Down Now. Forget it Later. * Journals for Guys Who Do Cool Stuff * Write it Down Now. Forget it Later. * Journals for Guys Who Do Cool Stuff * Write it Down Now. Forget it Later. * Journals for Guys Who Do Cool Stuff * Write it Down Now. Forget it Later. * Journals for Guys Who Do Cool Stuff * Write it Down Now. Forget it Later. * Journals for Guys Who Do Cool Stuff

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It all started with a gift

Just a notebook for my better half… something useful, a little funny, and not too precious. Turned out, a lot of people vibed with it. So I made more. Took their feedback. Tweaked the tone. Added some bite. Now there’s a whole lineup. For the guy who tracks things. For the one who needs to vent. For the impossible-to-shop-for man in your life (even if that’s you). No fluff. No preaching. Just notebooks that get it. Hope you enjoy them.

Look inside

Hardcover & Paperback

Soft and bendy or hard and stiff? You decide!

Compact & Grill Side Ready

The 6x9 size is small enough to fit in your pocket, big enough to capture all the glory!

Fun Bonus Pages

Got a secret sauce? Want some space to memorialize your Top 5 recipes, you are covered!

50+ Double Spread Log Pages

All the space you need for every week of the year!